Advertise in the United Arab Emirates

United Arab Emirates has an internet penetration of 91.9 % so based on their total population of 9,266,971 people 8,515,420 are online, leaving 751,551 non-internet users.
Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in the United Arab Emirates 2017-09-09T00:59:37+03:00

Specific data on United Arab Emirates is difficult to come by but based on the aggregate data for the Arab region and extrapolated results there are:


households (40.3%) with internet access at home


households (42.8%) with a computer


households (3.7%) with a fixed broadband subscription


households (40.6%) with an active mobile broadband subscription


(108.2%) mobile cellular telephone subscriptions


(7.3%) fixed telephone subscriptions

United Arab Emirates is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.
This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.
Sources:,, Global entertainment and media outlook 2015–2019, PwC, Ovum

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