Advertise in Taiwan

Taiwan has an internet penetration of 80.00% so based on their total population of 23,503,349 people 18,639,773 are online, leaving 4,863,576 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Specific data on Taiwan is difficult to come by but based on the aggregate data for the Asia Pacific region and extrapolated results there are:

9,165,187

households (39.0%) with internet access at home

8,464,276

households (36.0%) with a computer

2,101,463

households (8.9%) with a fixed broadband subscription

9,945,523

households (42.3%) with an active mobile broadband subscription

21,532,642

(91.6%) mobile cellular telephone subscriptions

2,655,650

(11.3%) fixed telephone subscriptions

Taiwan is one of the countries which has lower total internet advertising growth but higher mobile internet penetration.

These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.

Sources: internetlivestats.com, itu.int, wikipedia.org, Global entertainment and media outlook 2015–2019, PwC, Ovum

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