Switzerland’s internet advertising sector is a $915.1M industry, segmented as follows:
Display Advertising
amounts to $151.4M (16.54% of the total) and will grow by an annual CAGR of
Video Advertising
amounts to $86.8M (9.5% of the total) and will grow by an annual CAGR of
Search Advertising
amounts to $361.5M (39.50% of the total) and will grow by an annual CAGR of
Social Media Advertising
amounts to $68.6M (7.5% of the total) and will grow by an annual CAGR of
Classifieds Advertising
amounts to $246.9M (27% of the total) and will grow by an annual CAGR of
Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $312.6M of the total in 2020.
Switzerland is one of the countries which has higher total internet advertising growth and higher mobile internet penetration.
These countries usually have strong economies with established Internet advertising sectors. Extensive telecoms infrastructure prompted early consumer adoption of both fixed broadband and mobile internet access. Most fixed broadband markets are not yet saturated, leaving room for further wired internet advertising revenue growth as connectivity increases. Stable macroeconomic forecasts will continue to boost internet advertising expenditure in the future.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum
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