Advertise in Serbia

Serbia has an internet penetration of 54% so based on their total population of 8,812,705 people 4,758,861 are online, leaving 4,053,844 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Serbia’s internet advertising sector is a $93.2M industry, segmented as follows:

Display Advertising

amounts to $23.5M (25.2% of the total) and will grow by an annual CAGR of

9.33%

reaching $33.6M in 2020

Video Advertising

amounts to $4.6M (5% of the total) and will grow by an annual CAGR of

17.93%

reaching $8.9M in 2020

Search Advertising

amounts to $46.9M (50.3% of the total) and will grow by an annual CAGR of

5.01%

reaching $57.1M in 2020

Social Media Advertising

amounts to $5.7M (6.1% of the total) and will grow by an annual CAGR of

12.99%

reaching $9.2M in 2020

Classifieds Advertising

amounts to $12.5M (13.41% of the total) and will grow by an annual CAGR of

3.62%

reaching $14.4M in 2020

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $37.5M of the total in 2020.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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Advertise in Serbia

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