Serbia’s internet advertising sector is a $93.2M industry, segmented as follows:
Display Advertising
amounts to $23.5M (25.2% of the total) and will grow by an annual CAGR of
Video Advertising
amounts to $4.6M (5% of the total) and will grow by an annual CAGR of
Search Advertising
amounts to $46.9M (50.3% of the total) and will grow by an annual CAGR of
Social Media Advertising
amounts to $5.7M (6.1% of the total) and will grow by an annual CAGR of
Classifieds Advertising
amounts to $12.5M (13.41% of the total) and will grow by an annual CAGR of
Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $37.5M of the total in 2020.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum
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