Romania’s internet advertising sector is a $116.6M industry, segmented as follows:
Display Advertising
amounts to $47.7M (41% of the total) and will grow by an annual CAGR of
Video Advertising
amounts to $5.1M (4.4% of the total) and will grow by an annual CAGR of
Search Advertising
amounts to $40.4M (34.6% of the total) and will grow by an annual CAGR of
Social Media Advertising
amounts to $15.6M (13.4% of the total) and will grow by an annual CAGR of
Classifieds Advertising
amounts to $7.8M (6.7% of the total) and will grow by an annual CAGR of
Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $47.4M of the total in 2020.
Romania is one of the countries which has higher total internet advertising growth and lower mobile internet penetration.
This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum
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