Advertise in New Zealand

New Zealand has an internet penetration of 89.4 % so based on their total population of 4,565,185 people 4,078,993 are online, leaving 486,192 non-internet users.
Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in New Zealand 2017-08-31T22:04:14+03:00

Specific data on New Zealand is difficult to come by but based on the aggregate data for the Asia Pacific region and extrapolated results there are:


households (39.0%) with internet access at home


households (36.0%) with a computer


households (8.9%) with a fixed broadband subscription


households (42.3%) with an active mobile broadband subscription


(91.6%) mobile cellular telephone subscriptions


(11.3%) fixed telephone subscriptions

New Zealand is one of the countries which has lower total internet advertising growth but higher mobile internet penetration.
These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.
Sources:,, Global entertainment and media outlook 2015–2019, PwC, Ovum

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