Advertise in Latvia

Latvia has an internet penetration of 76.3% so based on their total population of 1,955,742 people 1,491,951 are online, leaving 463,791 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280for the region as a whole.

Latvia’s internet advertising sector is a $55.3M industry, segmented as follows:

Display Advertising

amounts to $14M (25.31% of the total) and will grow by an annual CAGR of

10.40%

reaching $20.7M in 2020

Video Advertising

amounts to $2.7M (4.9% of the total) and will grow by an annual CAGR of

19.08%

reaching $5.5M in 2020.

Search Advertising

amounts to $27.9M (50.4% of the total) and will grow by an annual CAGR of

6.04%

reaching $35.2M in 2020

Social Media Advertising

amounts to $3.4M (6.1% of the total) and will grow by an annual CAGR of

14.10%

reaching $5.7M in 2020

Classifieds Advertising

amounts to $7.4M (13.4% of the total) and will grow by an annual CAGR of

4.63%

reaching $8.9M in 2020

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $23.2M of the total in 2020.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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Advertise in Latvia

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