Advertise in Estonia

Estonia has an internet penetration of 91.4% so based on their total population of 1,309,104 people 1,196,521 are online, leaving 112,583non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Estonia’s internet advertising sector is a $44.5M industry, segmented as follows:

Display Advertising

amounts to $11.2M (25% of the total) and will grow by an annual CAGR of

10.56%

reaching $16.8M in 2020

Video Advertising

amounts to $2.2M (4.9% of the total) and will grow by an annual CAGR of

19.25%

reaching $4.4M in 2020

Search Advertising

amounts to $22.4M (50% of the total) and will grow by an annual CAGR of

6.2%

reaching $28.5M in 2020

Social Media Advertising

amounts to $2.7M (6% of the total) and will grow by an annual CAGR of

14.27%

reaching $4.6M in 2020

Classifieds Advertising

amounts to $6M (13.5% of the total) and will grow by an annual CAGR of

4.78%

reaching $7.2M in 2020

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $18.8M of the total in 2020.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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Advertise in Estonia

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