Denmark’s internet advertising sector is a $938M industry, segmented as follows:
Display Advertising
amounts to $226.3M (24% of the total) and will grow by an annual CAGR of
Video Advertising
amounts to $35M (37.3% of the total) and will grow by an annual CAGR of
Search Advertising
amounts to $375.4M (40% of the total) and will grow by an annual CAGR of
Social Media Advertising
amounts to $150.3M (16% of the total) and will grow by an annual CAGR of
Classifieds Advertising
amounts to $151M (16% of the total) and will grow by an annual CAGR of
Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $338.5M of the total in 2020.
Denmark is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.
These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum
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