Czech Republic’s internet advertising sector is a $643.4M industry, segmented as follows:
Display Advertising
amounts to $237.7M (36.9% of the total) and will grow by an annual CAGR of
Video Advertising
amounts to $39M (6% of the total) and will grow by an annual CAGR of
Search Advertising
amounts to $272.6M (42.4% of the total) and will grow by an annual CAGR of
Social Media Advertising
amounts to $55M (8.5% of the total) and will grow by an annual CAGR of
Classifieds Advertising
amounts to $39.1M (6.07% of the total) and will grow by an annual CAGR of
Mobile Advertising
as a standalone segment, including parts of the above segments, is growing fast and will amount to
Czech Republic is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.
Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum
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