Advertise in Croatia

Croatia has an internet penetration of 74.2% so based on their total population of 4,225,001 people 3,133,485 are online, leaving 1,091,516 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Croatia’s internet advertising sector is a $97.7M industry, segmented as follows:

Display Advertising

amounts to $24.7M (25.3% of the total) and will grow by an annual CAGR of

8.07%

reaching $33.6M in 2020.

Video Advertising

amounts to $4.8M (4.9% of the total) and will grow by an annual CAGR of

16.57%

reaching $8.9M in 2020

Search Advertising

amounts to $49.2M (50% of the total) and will grow by an annual CAGR of

3.81%

reaching $57.1M in 2020

Social Media Advertising

amounts to $5.9M (6% of the total) and will grow by an annual CAGR of

11.70%

reaching $9.2M in 2020

Classifieds Advertising amounts

to $13.1M (13.4% of the total) and will grow by an annual CAGR of

2.43%

reaching $14.4M in 2020

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$37.6M

of the total in 2020

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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Advertise in Croatia

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