Bulgaria’s internet advertising sector is a $56.4M industry, segmented as follows:
Display Advertising
amounts to $21.6M (38.3% of the total) and will grow by an annual CAGR of
Video Advertising
amounts to $2.4M (4.3% of the total) and will grow by an annual CAGR of
Search Advertising
amounts to $12.4M (22% of the total) and will grow by an annual CAGR of
Social Media Advertising
amounts to $5.2M (9.2% of the total) and will grow by an annual CAGR of
Classifieds Advertising
amounts to $14.8M (26.24% of the total) and will grow by an annual CAGR of
Mobile Advertising
as a standalone segment, including parts of the above segments, is growing fast and will amount to
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum
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