Advertise in Bulgaria

Bulgaria has an internet penetration of 58.5% so based on their total population of 7,097,796 people 4,155,050 are online, leaving 2,942,746 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Bulgaria’s internet advertising sector is a $56.4M industry, segmented as follows:

Display Advertising

amounts to $21.6M (38.3% of the total) and will grow by an annual CAGR of

18.27%

reaching $42.3M in 2020

Video Advertising

amounts to $2.4M (4.3% of the total) and will grow by an annual CAGR of

22.55%

reaching $5.4M in 2020

Search Advertising

amounts to $12.4M (22% of the total) and will grow by an annual CAGR of

5.43%

reaching $15.4M in 2020

Social Media Advertising

amounts to $5.2M (9.2% of the total) and will grow by an annual CAGR of

6.49%

reaching $6.6M in 2020

Classifieds Advertising

amounts to $14.8M (26.24% of the total) and will grow by an annual CAGR of

1.44%

reaching $15.7M in 2020

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$20.5M

of the total in 2020

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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Advertise in Bulgaria

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