Belgium’s internet advertising sector is a $735.5M industry, segmented as follows:
Display Advertising
amounts to $89.8M (12.2% of the total) and will grow by an annual CAGR of
reaching $121.2M in 2020
Video Advertising
amounts to $76.6M (10.41% of the total) and will grow by an annual CAGR of
reaching $37.4M in 2020
Search Advertising
amounts to $273.7M (37.21% of the total) and will grow by an annual CAGR of
reaching $329.8 in 2020
Social Media Advertising
amounts to $107.5M (14.6% of the total) and will grow by an annual CAGR of
reaching $100M in 2020
Classifieds Advertising
amounts to $187.8M (25.53% of the total) and will grow by an annual CAGR of
reaching $204.1M in 2020
Mobile Advertising
as a standalone segment, including parts of the above segments, is growing fast and will amount to
of the total in 2020
Belgium is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.
These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum
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